Persuasive Speech : Persuasive Skills

Persuasive Speech : Persuasive Skills

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Persuasive skills are becoming more and more important in today’s workplace. You as a business student need to understand the effective techniques needed to influence your fellow employees and bosses on the job. Persuasion can change the whole mindset of a company’s employees and employers and it can change how a business runs thing; this is why persuasive skills are such important skills to have. Persuasion can be conveyed face-to-face or through other ways such as Internet or TV. To be an effective persuader, you first need to understand what persuasion is. “Business Communications” by Mary Guffey and Dana Loewy gives several pieces of advice about how to be a persuasive speaker.
What is persuasion?
Persuasion is the act of convincing someone to change their mind on a certain topic to agree with your thoughts and ideas. To be an effective persuader you have to be confident in yourself and your ideas, and to clearly state all the clear benefits that a change would make. Persuasion also needs to appeal to one’s emotions, as to make the individual being persuaded more open to the idea of change.
Effective Persuasion Techniques
• Establish credibility
• Make a reasonable request
• Give facts
• Explain the benefits that would be lost if change not taken
• Expect resistance and counter
• Be flexible
• Listen to what others have to say

Individuals will be more inclined to listen to a request if you are knowledgeable on the subject and experienced. It is best to gather your facts, reasons, and other experts opinions on the topic before conveying your thoughts to a group. It is also important to make a reasonable and clear request. If the request is vague or unattainable the group or individual will be more closed off to the idea of cha...


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...any financial risks that could hurt the business. That’s why when you are preparing to deliver a persuasive message to your boss, it’s valuable to emphasize how your change could help the business make money. Like stated in the previous paragraph, it is important to be confident in your proposal to show that you have thoroughly thought over every advantage and disadvantage.


Persuasive skills are essential for any employee or manager in a business. Persuasion requires many components including credibility and confidence. When you want to propose a change to your boss that you think would help make the business for instance, persuasive skills are crucial to help get your point across and emphasize the benefits of your proposal. To be an effective persuader in any business, understand what your purpose is, understand your audience’s needs, and gather data and facts.

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